The UK Farm Tour is about to kick off, giving farm owners from across the world a unique chance to study and analyse successful retail activities on properties in the UK in order to grow their sales. The Southern Forests Food Council's CEO Jeff Pow will join the tour, which is being conducted by Western Australian John Stanley - a globally recognised expert in farm retailing, value-adding to farm produce and hospitality. It's hoped new marketing models to increase food and culinary tourism opportunities in the region will develop out of the tour.
Given it’s the height of the truffle season in the South of France it's a great opportunity to meet members of the industry and look at examples of truffle tourism and also attend one of the largest truffle markets at Lalbenque . Stand by for pictures and updates on Tuesday…
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